Learn to Use Facebook, Twitter, and LinkedIn: The How-To Guide
All you have to do is start filling in the details. In the welcome pop-up box, click Get Started. Choose a cover image to capture the feel of your business. The image should be x pixels. Since LinkedIn is a professional network, your company logo takes the place of your profile picture on other social networks.
Use a square logo sized to x pixels. LinkedIn data shows that companies with logos get six times more traffic to their Company Pages. You have 2, characters to describe what your company does, and why potential followers should care. This is important text, so get your marketing and content teams involved in crafting your messaging. Underneath your company description, you can add up to 20 company specialties. Not sure what you should include? Try some social listening to get a sense of what words people are already using to talk about you and your industry online.
Enter your business website URL. Otherwise, you can leave this field blank for now. Before going any further, click the Go to member view button at the top right of the page to see what your Company Page looks like to others. If not, click Manage page and make any tweaks necessary to get it looking just right.
LinkedIn allows you to choose which employees can administer your page. To add team members, click the Me icon at the top of your LinkedIn Page, then choose your company page under the Manage section. Click Admin tools at the top right, then select Page admins. Add your team members by name. You must already be connected with them on LinkedIn to add them as page administrators.
A few quick polishes , summarized in the video below, will ensure your Company Page follows best practices and looks as professional as possible.
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Rather than simply racking up followers and connections, think about how you can use LinkedIn marketing tools to uncover new opportunities to grow. LinkedIn can support businesses in many ways, so you need to determine exactly what you want to get out of your LinkedIn business efforts. Are you trying to build a network for social selling? Establish yourself as a thought leader? Recruit top talent in your field? Whether you want to tackle all of these aspects or focus on only one, you need to create goals to help you work toward a target , then understand how your efforts are paying off.
SMART goals are specific, measurable, attainable, relevant, and time-bound. You can boost your chances of success with the following LinkedIn for business tips and strategies. Your colleagues and employees are your best resources to start growing an audience: according to LinkedIn, employees have on average 10 times more first-degree connections than a company has followers , and companies with a strong employee advocacy program in place are 58 percent more likely to attract top talent —and 20 percent more likely to retain them.
Employees are your biggest advocates, and by adding them as followers you also tap into each of their networks, expanding your reach tremendously. Encourage employees to add their position at your company to their LinkedIn profiles. Your Company Page will then be linked from their profiles, and their profiles will in turn appear on your Company Page. The best way to grow your audience and keep your followers is to provide them with value by posting articles or company updates on a regular basis: LinkedIn recommends at least once per weekday.
If you know of a blog post or a news article from an external source that would benefit your followers, you can share that, too.
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This can also help foster important connections with other thought leaders. To share more in-depth expertise, try publishing articles on the LinkedIn publishing platform.
Rather than sharing content from other networks or your website, you can create and publish articles within the LinkedIn ecosystem. Yes, LinkedIn is business-first, but you still need to make your content stand out from the crowd—and text-only posts are not the way to do that.
LinkedIn figures show that posts with an image included get 98 percent more comments. If you have a YouTube channel, try linking to your videos from LinkedIn. While other social channels require you to upload native videos for autoplay, on LinkedIn, YouTube videos play automatically in the news feed, and can generate a 75 percent higher share rate.
Being an active participant in a LinkedIn Group can help you and your business network with other professionals and businesses in your field, especially those outside of your immediate circle of current and present colleagues, classmates, and employers. Participating in a Group discussion will also attract views to your Company Page. If you belong to an association, check to see if it has a members-only LinkedIn Group, which can be a valuable source of professional networking and development.
The American Institute of CPAs, for instance, sponsors a LinkedIn Group with more than 69, members, where in-depth professional conversations can continue for months.
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If you create a group or join a group that you want to showcase, you can add it as a featured group on your company page. To do so, click the Me icon at the top of your LinkedIn Page, then choose your company page under the Manage section. Select the Overview tab from the top menu, then scroll down to Featured groups.
Start typing in the name of your group and it should auto-complete. You can add up to three featured groups to your company page. Showcase Pages function like subdomains of your Company Page, allowing you to spotlight specific areas of your business, like a particular brand or ongoing initiative. You can create up to 10 Showcase Pages by default.
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To create a Showcase page, click the Me icon at the top of your LinkedIn Page, then choose your company page under the Manage section. However, relevance is crucial toward great Facebook ads. Try to build custom audiences and address customers who would best fit your Facebook content. Earlier in this post, we did a deep dive into the types of content on Facebook. Have you ever deemed a TV commercial the worst ever and seen it replayed endlessly through your favorite show?
This is the same thing.
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The whole purpose is to drive users to a specific site or purchasing page. Create a spreadsheet and document your core metrics. Each metric will provide you with unique insights into what you specifically want to achieve with your ad:. Your employees should be your biggest cheerleaders. Employees put faces to the brands, making them more relatable to consumers. Employee advocacy can be formalized and streamlined through a platform like Bambu or as simple as sending company announcement emails.
The last step of your strategy is to keep an eye on the metrics you identified earlier in goal setting and analyze the results.
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This also includes determining your ROI. To make this step easier, use a service like Sprout to generate reports.
Reports can be generated for any date range with an unlimited number of downloads. This way, you can easily see if your metrics have been met. After the month was over, run a report to see if you hit the mark. With this seven steps in hand, you can begin plotting your Facebook marketing strategy today.